Eyewear Malaysia is available everywhere in the country – on the streets, in malls, in departmental stores, etc. Now-a-days people are very much aware of their beauty and looks and keep themselves updated with their look. It is true that the eyewear industry of Malaysia is booming these days. Many manufacturers of eyewear Malaysia are coming up in the country offering various styles and designs.
Many people are suffering from different eyewear problems in Malaysia. Some of them are long eye syndrome, bifocals, myopia and strabismus and so on. As our eyesight fades, many people may have difficulty to have an even clear vision and may get vision disorder like amblyopia, presbyopia, and so on. These disorders can be corrected using different solutions like wearing corrective lenses or eyewear. The demand of eyewear products in Malaysia has been increasing steadily these days.
Most people who wear spectacles in Malaysia are suffering from presbyopia. Presbyopia is a common eye problem and occurs due to aging. Many people can hardly distinguish near and distant objects from a distance and this worsens as they grow old. Presbyopia can be corrected by prescription glasses, contact lenses or laser surgery. It is always better to opt for eye care services from a reputed clinic in Malaysia like Optometrist clinics.
The demand for sunglasses and contact lenses of various styles, colors and brands is also increasing in Malaysia. They can be easily found in any sport clubs and other leisure centers. The sunglasses can be either polarized or not. For people who are sports enthusiasts, Oakley is the name that comes to mind first. However, other brands like Serengeti, Bennington, Oakley, Maui Jim, Bolle and others have made their mark in the eyewear market.
Prescription eyewear is one of the major sectors of the eyewear market in Malaysia. This sector provides state-of-the-art prescription treatment and care to patients suffering from various eye disorders like strabismus, presbyopia, myopia, astigmatism, presbyopia and so on. This makes Malaysia’s eyewear industry one of the largest in Asia. Many leading eyewear manufacturers and brands are producing high quality, fashionable spectacles for this lucrative revenue generation.
Malaysia’s leading eyewear manufacturer, Myopia, is based in Kuala Lumpur. It has its own chain of premium designer eyewear products like Myopia Stargear and Myopia Universal, which are distributed in over 30 countries across Asia. From a marketing point of view, eyewear distribution channels in Malaysia are also playing an important role in driving the profit margin of eyewear products.
The company conducted a comprehensive competitive landscape study in Malaysia. The competitive landscape includes both product pricing distribution, and business development in the market. In order to understand Malaysia’s vision for its future as an eyewear manufacturer and distributor, experts from KEN Research, an award-winning research and development consultancy firm in Malaysia conducted a comprehensive contact lenses revenue Malaysia value chain analysis.
They found that there are four key factors influencing eyewear prices in Malaysia. These factors include demand, competition, product pricing, and the development of the distribution channel. By understanding these four factors, they were able to identify Malaysia’s competitive advantage and build upon it to improve eyewear prices and quality while maintaining customer satisfaction and ultimately driving the eyewear products market in Kuala Lumpur up to unprecedented heights.
To understand how the competitive landscape of Malaysia is influenced by four key drivers, the consultancy conducted a value chain analysis focusing on these four drivers. The study found that the key drivers all have a direct impact on the price of eyewear ranging from contact lenses to eyeglass frames. The study then investigated the consumer profile of Malaysia which was found to play a critical role in driving the price of eyewear.
The most significant finding from the research is that the consumer profile of Malaysia, especially those living in urban areas, are paying a high premium for prescription glasses. This is due to the high rising rate of diabetes and obesity in this country. The study found that people with hyperopia or nearsightedness are paying a higher premium than the norm. For those with astigmatism, prescription glasses are not a viable option. Malaysia’s health ministry has launched several public service programs to address the issue of eye health in the country. They have also launched several policy initiatives to reduce the rising rate of diabetes and obesity.
The growth of the eyewear industry in Malaysia is an important indicator of the country’s position in the global health care industry. With a rising rate of diabetes and obesity, this will put a great strain on the medical supply chain. Health care providers will find it increasingly difficult to cope with the rising number of patients requiring vision correction. The rising rate of prescription glasses and contact lenses in the country will negatively impact the country’s vision correction tourism industry. This sector depends on the government for its continued support and therefore any indication of the declining healthcare market will adversely affect the sector. The growing demand for eyewear in Malaysia is a direct result of these key drivers and should be encouraged by the Malaysian Government.